Fulham Football Club has been a welcome destination for Americans Abroads for years. Former U.S. international Brian McBride was a fan favorite for the Cottagers from 2004-2008 and U.S. U-20 player Emerson Hyndman is currently on the roster at Craven Cottage. The London club is now promoting Florida as a great vacation destination for English fans after announcing Visit Florida as a Main Team Sponsor.
The Visit Florida logo will be on the front of Fulham’s home, away, and third jerseys as well as having signage on the Riverside Stand roof.
Florida has more overseas visitors from the UK than any other market so are tying their marketing to the country’s most followed sport. Fulham’s chairman Shahid Khan lives in Florida and is the owner of the Jacksonville Jaguars.
“I love Fulham and I love Florida, so naturally it brings me a lot of satisfaction to see two of my personal passions become one,” said Fulham Chairman Shahid Khan. “But what’s most important is how much this partnership makes strategic sense for both Fulham and VISIT FLORIDA. One of my stated goals has long been the expansion and development of Fulham as an international brand, particularly in the U.S. VISIT FLORIDA has a great tourism and leisure story to tell in the competitive London and UK market, and I don’t think there can be a better way of communicating all Florida has to offer than through the power and following of Fulham Football Club. This will be an outstanding partnership. Plus, the kit looks fantastic.”