The 4th annual Football Shirt Friday is today with fans around the world pulling on their club’s colors to support the Bobby Moore Fund for Cancer.  The campaign also asked that supporters donate £2 for bowel cancer research.

Bobby Moore is considered one of the greatest defenders of all time.  The West Ham United defender captained England to the 1966 FIFA World Cup title and spent 16 years with the Hammers, who have retired his #6 jersey.

The inspiration for the campaign is from the iconic photo of Moore and Pele swapping jerseys after England lost 1-0 to Brazil in the 1970 FIFA World Cup group stage.

After retiring from professional soccer in 1978, Moore continued to be involved with soccer from spells as manager to a radio/TV analyst and commentator.  He had surgery for colon cancer in 1991 and in February of 1993 announced he had bowel and liver cancer.  He passed away on February, 24 of that year at the age of 51.

“No matter who you support, our only opposition on this day is bowel cancer,” says FA chief executive Martin Glenn. “Bowel cancer is the second biggest killing cancer and 44 people every day die of bowel cancer in the UK, the equivalent to four football teams.  So let’s show bowel cancer the red card and make Bobby proud. Dig out your football shirt for 22 April and wear it with pride.”

This is a special year for the fundraiser being the 50th anniversary of England winning the FIFA World Cup.

The Bobby Moore Fund for Cancer Research UK was set up by Moore’s widow, Stephanie, in 1993.  Since that time it has raised over £22 million for research and mortality rates have fallen by 30%.

Visit Cancer Research UK to make a donation.