After rumors surfaced that Nike was considering pulling out of their jersey partnership with the Football Association (FA), the 2 organizations reversed course and signed a 12-year kit extension that will see the Three Lions wear the Swoosh through 2030.
The deal is said to be worth $487 million ($40.5 million per year0 over the 12 years but not substantially higher than the current deal that pays the FA $39 million per year. The contract is said to include a see-saw clause where the FA will receive incentive pay for doing well but penalties if they fail to qualify for major tournaments.
England has seen poor replica jersey sales since signing with Nike in 2013. England failed to advance from the group stage at the 2014 FIFA World Cup and were unceremoniously dumped from Euro 2016 by Iceland.
“We are delighted to be continuing our partnership with Nike until 2030,” Mark Bullingham, FA Group Commercial and Marketing Director, said. “It was always important for us to secure such a long-term commitment to allow both parties to build an even stronger partnership together.”
“As well as supplying all of our England teams with state-of-the-art apparel, Nike is a huge supporter of our technical division’s work and of grassroots football across the country. It’s fantastic that this support will not only continue but increase from now until 2030.”
Nike will provide the gear for all 24 teams in the national team program based at St. George’s Park.
The England National Team Jersey by Nike is available at World Soccer Shop.