Figueirense Football Club, a Brazilian club that participates in the Brazilian Serie B and Catarinense Championship, signed a 3-year technical sponsorship with adidas last year. The partners are making headlines to open 2017 debuting their new away and third jerseys in the same match as part of International Day for the Elimination of Racial Discrimination.
The away jersey is white with 4 black vertical stripes. The adidas 3-Stripes are black and run from the white crew color ½ down the sleeve. The club badge and adidas logos are positioned on the left and right chest, respectively.
Players wore the away jersey during the first half of the match but in the second half took the field wearing the new black third jersey.
The third jersey is black with a white v-neck collar and the adidas 3-Stripes running down the side of the jersey. The club’s nickname, ‘Figueira’, is included in gold below the club badge on the left chest.
— Figueirense FC (@FigueirenseFC) March 18, 2017
A short video with athletes Bruno Alves and Henrique Trevisane and former athletes Genilson and Abimael was played at halftime to draw attention to the reveal in support of ending racial discrimination.
“Figueirense’s new mantle represents a struggle for equality. There is no room for racial prejudice in sport. We are happy to combine a beautiful shirt with such an important cause that it is against racial discrimination. This new uniform will certainly give Alvinegros fans great pride, “said Wilfredo Brillinger, president of Figueirense.