CD Leganes is taking a new approach with their club badge in their debut season in Spain’s top division, La Liga. The Madrid club along with technical sponsor Joma have included a scratch-and-sniff badge as part of the 2016/17 jersey.
‘Los Peperioneros (Little Cucumbers)’ took an interesting approach sidestepping the obvious scent to have this year’s badge smell like fresh cut grass.
“The idea fitted really well with how we see ourselves,” club’s marketing director, Daniel Abanda, told the official La Liga website. “A close-knit club, with a sense of fun, and with a desire to do things differently as we have been doing since we were in the Segunda Division B.”
“The response from the fans on the first day was spectacular with enormous queues at the stadium shop. We are where we want to be, we want to stay close to our fans and help make them smile.”
Who knows maybe fresh cut grass scent it easier to make than cucumber. What scent would you have made the badge?
Southampton FC signed Under Armour as the club’s technical sponsor in April and the partners unveiled the Saints 2016/17 home and away jerseys earlier this month. In continuing their close working relationship, Southampton visited Under Armour’s U.S. HQ last week for a week long pre-season camp. (more…)
And just when soccer players from around the world thought they were on vacation…fans caught up with them in relaxing and off the pitch while some players may need to watch their backs with big stars showing up at their clubs. (more…)
New York City FC midfielder Andrea Pirlo and other high profile European imports are taking care of business off the field even if they are coming up a little short on the field. The former Italian international tops the list of MLS Custom jersey sales and is joined by 13 other Designated Players (10 from overseas). (more…)
The Red and White of Madrid, Atletico Madrid, take center stage with a pair of new jerseys from Nike. (more…)
CF Monterrey has garnered a reputation recently for being one of the most accomplished sides not only in Mexico, but in North America. Los Rayados (The Striped Ones) will look to stay at the top of Liga MX with a pair of new jerseys supplied by PUMA. (more…)
Emerging out of Liga MX, Club Santos Laguna have established themselves as one of the toughest clubs in all of Mexico, befitting of their nickname. Los Guerreros (The Warriors) have partnered once more with PUMA for a new pair of jerseys. (more…)
Representing the Principality, AS Monaco looks to set the pace in Ligue 1 with a brand new home jersey courtesy of Nike. (more…)
Atlas Futbol Club, one of the three giants of Guadalajara in Liga MX, braces for the 2016 Apertura season with a fresh take on tradition with PUMA. (more…)
Atlanta United continues to prepare for their inaugural Major League Soccer season in 2017 and announced that American Family Insurance will be the club’s front of the jersey sponsor on Tuesday. (more…)
Portugal defeated France 1-0 to win Euro 2016 last Sunday. With the win the Seleção won their first major international title hoisting the Henri Delaunay Trophy after the final whistle and in the process handed Nike their first European title as well. (more…)
Portugal overcame a first half injury to Cristiano Ronaldo and surprised many with their 1-0 win over France to win Euro 2016 at the Stade de France in Saint-Denis on Sunday. It is the first major trophy for Portugal. (more…)
Leicester City are bracing for a defense of their Premier League crown, and with that comes a new third jersey from PUMA. (more…)
Small but mighty. The Yellow Submarine that is Villarreal brace for a big campaign with a new set for the 2016/17 season. (more…)
Italy’s premier team clad in pink, Palermo, is the latest Serie A club to reveal their new look for the 2016/17 season. (more…)
With one hundred and ten years of history, Torino FC has amassed plenty of success as Il Toro (The Bull) and Kappa release their 2016/17 set looking to make even more history. (more…)
Representing the sky blue side of Rome, Italian Serie A power S.S. Lazio have launched their newest home jersey for the 2016/17 season. (more…)
With over a month to go until the return of the Premier League, we take a look at the 2016/17 away kit for West Bromwich Albion. (more…)
A top draw in the Eredivisie, AZ and Under Armour have produced a new kit for the 2016/17 season. (more…)