Social Media is a tricky business for brands and their attempts to keep a lot of their products under wraps until their official presentation. In this case, Arsenal star Jack Wilshere revealed the first picture of the new Nike England Kit on twitter.
A few hours ago, the England and Arsenal midfielder tweeted this picture of the shirt being worn by a student at his old school along with the following message: “Like this kid, my England dream began here, so he was first in #theshirt – England’s new kit from @NikeFootball” his Tweet read.
Whether it was an honest mistake or a special move planned by Nike Football, the new England Nike Home Kit is expected to launch very soon. When it does, we will have more than a twitpic to show for it!
Nike quickly confirmed this was the new jersey and provided some more detailed images.
The World Soccer Shop blog was launched in 2000 as Soccer365.com. The U.S. based soccer daily website focused on the news and stories on the beautiful game with freelancers based around the globe. SoccerConfidential.com was launched in 2013 to fill the need for news on the expanding soccer apparel and cleat market. With our relationships with all the top soccer brands, we became the authoritative voice on the subject. In 2014 the Soccer365.com and SoccerConfidential.com site were merged into the new World Soccer Shop blog. This story was originally published on SoccerConfidential.com.