Cruz Azul, one of the traditional powers of Mexico’s Liga MX, are beginning a new chapter in their history. American sportswear brand Under Armour signed a five-year sponsorship and supply deal with the highly accomplished side.
Cruz Azul has won the Primera División eight times, and are the current CONCACAF Champions League winners. They are also the only Mexican team to play in the final of the Americas’ top club tournament, the Copa Libertadores. The Mexico City-based club are the second team to suit up with Under Armour, after another former CONCACAF Champions League winner, Toluca.
La Maquina’s newest home kit is a clean, moderate look. The blue jersey has red trim on the shoulders and sleeve cuffs. The collar has a modern look, with a white v-neck variety applied on the front. The club’s badge appears on the heart on the shirt across from Under Armour’s interlocking UA logo in white. Under Armour’s wordmarks are applied on each sleeve, also in white. The shorts are white, with blue side stripes and red trim at the bottom. The UA logo appears in blue on the left leg, with the crest on the opposite leg. The socks are blue and comes with red trim, and a thicker white stripe underneath. A white UA logo in the middle of the socks completes the look.
Their white and blue away kit comes in the same template as the home, but with some differences. The red shoulder stripes are gone, and blue underarm piping is present. The collar is blue with a red v-neck effect on the front. The shorts are blue with white side stripes and red trim. Finishing the look, the white socks has red trim and blue stripe below it. The main sponsor for the club is the company that founded and owns them, Cemento Cruz Azul
The Blue Cross will represent CONCACAF in the FIFA Club World Cup this December in Morocco. The region’s most successful side, with six continental titles, will have an opportunity to defend their Champions League title. This season’s tournament pits the Cementers with Costa Rican top team LD Alajuelense and Panamanian club Chorrillo FC in Group 6. Cruz Azul’s defense of the CCL crown starts when group play begins August 5th. Their Liga Bancomer MX Apetura 2014 campaign begins this weekend against Pachuca. What do you think of the Cruz Azul/Under Armour partnership? Could it potentially lead La Maquina to their first league title since 1997? Share your thoughts in the section below, or on our official social media sites.