Prestigious continental tournament gets colorful new logo to mark a century of play
Earlier this May, an official announcement was made to signify a tournament unlike any other was coming to the United States in the form of the Copa América. This Copa América, however, marks a century of play. For the first time ever, the tournament will be hosted and contested outside of South America. CONCACAF and CONMEBOL have partnered to make this Copa América the biggest ever, with sixteen teams competing. All ten of CONMEBOL’s representatives from South America, as well as the host United States and rival Mexico have already qualified for the competition. The other four will be determined from within CONCACAF. It will be quite the colorful affair both on and off the pitch in two years’ time.
With announcement, amidst the fanfare, the logo for the centenary event was unveiled. A sleek and modern look befitting of a competition of this magnitude, the logo was created by British-based company The Works, who wrote in their official statement that “this is an exciting and historic moment for the Works’ inaugural football project ‘across the pond.’ The new emblem serves to embody and celebrate the rich heritage of the tournament whilst at the same time reflecting the unique fusion of football from across the whole of America.”
The very vibrant logo is set against a black background. A gold modern take on the Copa América trophy is the centerpiece, with red, green and blue swirls forming a ball in the middle of the trophy. On either side of the trophy are the years 1916 and 2016, for the upcoming centenary for CONMEBOL. Golden curved streaks circle the trophy, each accompanied by separate blue and green, to represent CONCACAF and CONMEBOL. Under the logo, Copa América in text comes in gold, with Centenario in a different font and USA with red, white and blue streaks underneath.
How do feel about the logo? Think The Works executed this logo tastefully? Have a different opinion? Share it with us in the comments section below!