The CONCACAF Champions League is in full-swing with the regional competition entering the quarterfinal stage later this month and on Tuesday the new competition logo was unveiled in Miami.  The new logo incorporates some design elements of tournament title sponsor Scotiabank while staying true to the history of the event.

“The rollout of the new Scotiabank CONCACAF Champions League is tangible confirmation of the evolution and strength of our region’s top club competition,” said CONCACAF President Jeffrey Webb. “Our Champions League has never been more competitive, on and off the field, and the alignment with our partners at Scotiabank further validates this.”

Scotiabank signed a partnership deal with CONCACAF, the first such partnership agreement in federation history, in December that makes the bank sponsor for multiple tournaments and events through 2018. Scotiabank, short for Bank of Nova Scotia, is Canada’s 3rd largest bank but claims to be ‘Canada’s most international bank’ with holdings in Latin America and the Caribbean.

Will this partnership bring more prestige to the CONCACAF Champions League?  Or did the region’s top club tournament require a better known title sponsor?  Talk about soccer on 365.WSS.