Premier League giants Chelsea has a new sponsor for next season. The UK-based Daily Mail and other media sources have reported the London-based club has agreed to a deal with Turkish Airlines. The airline company will become the main sponsor of the club when Chelsea’s existing contract with Samsung runs out at the end of this season.
The fourth-largest airliner in Europe, Turkish Airlines already has a portfolio of top clubs they sponsor. Clubs like FC Barcelona, Turkey’s own Galatasaray and Premier League rival Manchester United have lucrative deals with the Istanbul-based company. Turkish Airlines also were responsible for a well-known commercial deal with Lionel Messi and NBA superstar Kobe Bryant that aired last year.
Chelsea, one of the top 10 most valuable clubs in all of football, will be ending their ten-year partnership with the Korean electronics company Samsung. Their partnership started in 2005, when the Blues updated the clubs’ identity with a new badge. The two agreed to resign their deal in 2013, but to little fanfare.