After signing a record breaking £300 million 10-year deal shirt deal in June 2013, Chelsea and adidas announced today that they have ‘mutually agreed’ to end the contract at the conclusion of the 2016/17 Premier League campaign.
The news, confirmed by Chelsea and adidas, means their latest deal will end 6-years early with rumors that Nike have agreed to buy out the existing deal to become the Blues technical partner and provide the team jerseys, training, and leisurewear.
“Chelsea Football Club can confirm we have mutually agreed with Adidas to end our longstanding partnership at the end of the 2016-17 season,” a statement on the club’s official website read.
Chelsea and adidas first partnered in 2006 taking over from Umbro. Since the 3-Stripes took over as technical sponsor, the Blues have won the UEFA Champions League, UEFA Europa League, two Premier League titles, four FA Cups and two League Cups.
A statement from Adidas read: “Chelsea Football Club and adidas AG announced today that they have mutually agreed to terminate their existing partnership agreement prematurely. The agreement will now end on June 30, 2017 and not, as originally agreed, on June 30, 2023.”
The tone of the statement, however, does not always make it sound like it was ‘mutually agreed’ going on to say that Chelsea can now enter a ‘new equipment agreement with a competitor of adidas’ but pointing out that due to the early termination ‘the adidas group will receive a payment from Chelsea Football Club in 2017 that will already positively impact the group’s net income this year.’
Chelsea unveiled their 2016/17 Home Jersey earlier this week.
What do you think about Chelsea and adidas going their separate ways? What was your favorite Chelsea jersey by adidas?
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