Celtic FC announced Dafabet as a ‘Main Club Sponsor’ that will feature the global betting company’s logo on the front of the club’s home, away and training jerseys starting for the 2016/17 campaign.
The deal is reported to o be the ‘biggest ever shirt sponsorship deal in Scottish Football history’ although financials for the deal were not disclosed.
The 4-year deal builds on the partnership that was started last year. Dafabet signed a 5-year deal to become Celtic’s International Betting Partner last year.
“A year ago I said that no matter where in the world you are, you see Celtic shirts such is their tremendous support and fan following,” John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said at the announcement. “We’re talking about one of the most iconic and recognised shirts in football. Now to have Dafabet at the heart of Celtic sponsorship is a milestone event and a very proud moment for us.”
The current front-of-jersey sponsor Magners Cider is logo will shift to over the shoulders on the back of the jersey.
Official gear of Celtic FC is available at World Soccer Shop.