Scottish champions Celtic have announced a record-breaking five-year partnership with New Balance, who just last month officially entered the global football market.
From 2015/16 season onwards, New Balance will supply Celtic with kits, training wear and equipment, bringing an end to their 10 year partnership with Nike. Although exact details of the multi-million pound deal have not been released, Celtic Chief Executive Peter Lawwell says it is the biggest kit deal in the clubs history, and potentially the biggest in Scottish football history.
“While New Balance is relatively new to football, its sporting heritage dates back over 100 years and there is huge excitement around the brand and its ambitions globally.
“Our supporters are rightly proud of the similarly long and prestigious history of our club, and both Celtic and New Balance look forward to an exciting, long and rewarding future collaboration”
New Balance have made a strong entrance to the football market, with Celtic joining Liverpool, Sevilla and Porto as clubs working with the brand. They have also signed up a number of top players to wear their cleats, including Aaron Ramsey, Vincent Kompany, Samir Nasri and Marouane Fellaini.
Richard Wright, General Manager of New Balance Football, said: “We are so excited to be working with Celtic Football Club. The famous green and white hoops are an iconic symbol in football and we can’t wait to collaborate with the club on future ranges of apparel.
“This deal with Celtic will enable New Balance to become synonymous with all that’s great about the Scottish game. We’re dedicated to producing innovative products that the players and fans can wear on the way to creating more cherished memories for this great club.”
We’re excited to see the impact New Balance is already having on football, and look forward to seeing their first Celtic kits in the 2015/16 season, which will of course be available at worldsoccershop.com.