As you may know, October is the National Breast Cancer Awareness Month, where many institutions and individuals work to increase awareness of the disease and hold funds raising for research. Mexican Soccer has supported this campaign over the past few years, and this is how they did it in 2016.
Liga MX, along with official supplier Voit, presented a special match ball design set to support awareness that was used throughout the month. The ball got pink and blue detailing, the first representing breast cancer awareness and the later doing the same for prostate cancer. Referees also wore an special design with these colors.
A lot of teams joined the campaign with special jersey designs, with the PUMA sponsored clubs being a notorious example in the Project Pink campaign, which saw them wearing pink versions of their home shirts during several games to support this international move. Chivas, Atlas, Monterrey, Queretaro and Santos are the PUMA teams that supported Project Pink this year in Mexico.
Morelia and Leon did something similar with their sponsor – local brand Pirma – to showcase special edition pink jerseys that were sold in limited numbers and raised funds to research and prevent the disease. Puebla and Veracruz launched alternative kits along with Charly Futbol, a local brand that has been growing in Mexico during the last couple of years.
Other clubs were more discrete with their support, switching their names and numbers font to bright pink during the whole month. A prominent example were CONCACAF giants Club America, who also celebrated their 100th anniversary in mid October.
What do you think about this campaign in Mexico? Which other examples did you see around the globe?
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