adidas is looking to the 2014 World Cup and the next generation of Brazilian superstars with their ‘I am Brazuca’ campaign.  The campaign provided a new Brazcua, the official ball of the 2014 World Cup, to every baby born in Brazil on December 3, the day the ball was launched.

The campaign set up ‘pop-up nurseries’ in the host cities and had the cribs and ball in all ready.