By Michelle Ackermann – If one were to sit down and name some of the best football leagues in the world, one might quickly respond with a list consisting of the English Premier League, La Liga and perhaps the Bundesliga. The Mexican League, or Liga MX, might come as a surprise to some…but certainly should not. The league which comes from south of the border has far more to offer than one might expect.
It may lack some big names, but the likes of Rafael Marques, Jose Vasquez and Ronaldinho call this league home. With 18 teams fighting for the title, Liga MX does offer much in the way of goals (plenty of them), major brawls and a draft which mixes the intrigue of Pablo Escobar with the antics of Al Capone. With all of these elements, how could one overlook this exciting league?
What’s more, according to a press release from Univision Deportes earlier this year, the broadcast of Club America vs. Tigres racked up more than 10 million viewers in the United States, placing Univision as the front runner of most watched soccer matches across all networks for a fourth consecutive week. So, do yourself a favor and give this league the time of day – you might be surprised at the intensity on display.
Well, Liga MX does not lack big sponsorship, ranging from Bridgestone to Bimbo, Tecate to Telcel and many more. Unlike most European clubs, Mexican sides make the most of multiple sponsorship placements from the traditional front of jersey to the sleeve application to multiple placements on the back of the jersey and just about anywhere else.
Here we take a look at some of the sponsors currently on display in Liga MX:
Calling Universidad Nacional Autonoma de Mexico home, PUMAS (Read More) has some of the youngest talent and legs in the nation, and this energetic squad has secured the 1ST place spot in Liga MX. It is perhaps also home to one of the most original crests found in the league. In the 1940´s, Coach Roberto Méndez would use the comparison to Pumas to rile up his players, and the name stuck. Decades later, the famous logo of the Pumas can be seen proudly sported on their jerseys.
Perhaps it may be their huge fan base and amazing logo, but Banamex, will continue sponsorship for the Pumas. Banamex, has decided to retire from Liga MX and focus solely on the Mexican National team, of which Banamex is a principal sponsor. The exit from Liga MX takes with it an estimated $12.9 million opening the door to a wide variety of new players in the sponsorship field.
Deportivo Toluca is the other exception to Banamex decision to pull out of Liga MX. Los Diablos Rojos de Toluca (The Red Devils) continue to feature the company logo on the front of their jerseys.
León is a great example of a side not scared to sell jersey sponsorships. Los Panzas Verdes (The Green Bellies) have Telcel, B Hermanos, Coca-Cola, and Office Depot on the front of their jersey and catch a glimpse from the back and you will see Corona, UST Global, an IT company based in California, as well as their technical sponsors logo Pirma below the collar. And this does not even touch on the sleeve placements. The club just celebrated 71 years with their first official match being played in 1944.
Club América (Read More) also had to rebound from the Banamex withdrawal. What makes Club América so valuable? They are one part of the biggest rivalry in Mexican soccer; Chivas Guadalajara and América look to bring even more excitement to viewers this year as Chivas is facing relegation. Turns out, the withdrawal of Banamex paid off for Club América as they quickly landed a 3-year deal with Huawei, Chinese Telecom and Communications Company, who also sponsors Arsenal and Paris Saint-Germain.
Chivas Guadalajara (Read More), another fan favorite, has Bimbo as their front of jersey sponsor. Las Chivas (The Goats) have Tecate across the shoulders on the back of the jersey. Pepsi is branded on the left sleeve and Scotiabank on the right sleeve. Chivas is one of the only teams in Mexico to field exclusively Mexican players and gave us the likes of Javier Hernandez, better known as ‘Chicharito’. Not sure that wearing stylish suits off the field will do much good on the field…
Queratero, now home to the once unstoppable Ronaldinho, enjoys main sponsorship by one of Mexico’s most exported item, Corona alongside banking giants, Banco Multiva.
Puebla, perhaps one of the smallest and most insignificant teams in the league enjoyed the sponsorship of German giants, Audi until recently when the deal was cut short. Earlier this year, a deal was signed with Charly, while Kappa will continue on as the makers of their shirts. Dorados is the other team in the Mexican League that enjoys the sponsorship of Charly, which just presented five different designs for the team.
Cruz Azul, one of the three teams in Mexico City, often referred to as “the family team”, is coincidentally sponsored by Cruz Azul, a cement company, and Boing, a soft drink.
Veracruz, whose shirt design proudly sports a V, and who just recently switched technical sponsors to Charly from Kappa, is also sponsored by the soft drink, Boing and Winpot Casino.
One of the shirt designs that have received a ton of negative feedback from fans is the Chiapas jersey. As of now, main sponsors include Corona.
One team with quite a few mentionable sponsors is Pachuca (Read More); located just over an hour outside of Mexico City proudly sports the sponsorship of Mobil, Telcel- Mexico’s leading network provider and Samsung.
Another team on Boing’s pay list is Tijuana, alongside Caliente, one of the largest casinos in Mexico.
World Soccer Shop has a great and growing selection of official gear from Liga MX. Wear the colors of your favorite team.
What is your favorite Liga MX Jersey? How do the Liga MX jerseys compare to your favorites from other leagues around the globe?