German giants Bayern Munich have agreed a 10-year extension to their kit deal with adidas until 2030, despite still having five years left to run on the current one. The deal is thought to be worth around €900 million ($988.2 million), which is a huge increase on the current deal of $25m per season, and the second most lucrative in world football, behind the deal that adidas recently agreed with Manchester United.
A spokesperson for adidas said “The contract extension until 2030 sees Adidas continue its decades-long successful partnership with FC Bayern Munich. We will focus even more closely in future on partnerships with selected top clubs and associations in international football and with young emerging players”.
The partnership between Bayern and adidas is not an unsurprising one, given that the sportswear company owns an 8.33 percent stake in the club and Herbert Hainer, the Chief Executive of adidas, sits on the board of Bayern. With Financial Fair Play rules now fully implemented, sponsorship deals are becoming even more important for clubs as they try to maximise revenue streams.
On the pitch, Bayern remain one of the biggest clubs in world football and on the weekend they wrapped up their third successive league title. They are also set to face Barcelona in the last four of the Champions League, however their hopes of a treble were ended this week with a penalty shootout loss to Dortmund in the semi-final of the German Cup.
You can shop for all of your Bayern gear at worldsoccershop.com.