AZ Alkmaar, the two-time champions of the Dutch Eredivisie, announced that Under Armour was taking over as the club’s technical sponsor starting in July. The Baltimore based company will provide the official match day kit and training gear for the senior and academy teams as well as providing the official replica gear for supporters.
Former U.S. international, Earnie Stewart, is AZ’s Director of Football. The 46-year-old earned 101 caps for the U.S. MNT but is probably best remembered by fans of the Stars and Stripes for scoring the winning goal against Colombia at the 1994 FIFA World Cup and has been in charge at AZ since 2010.
“Stars of the future have taken an interest in Under Armour, which says it all,” said Stewart. “We are excited for the impact this new partnership will have on all levels of our organization.”
AZ is in the Dutch Eredivisie. The Cheese Farmers won the league in 1980/81 and in 2008/09 but fans in the U.S. are probably familiar with the club due to U.S. MNT Aaron Johannsson being on the roster and Jozy Altidore on the team 2011 until 2013.
The team’s traditional home jersey has a red body with white sleeves.
“We are delighted to announce Under Armour as our new technical partner,” said AZ´s General Director Robert Eenhoorn, who played for the New York Yankees as a professional baseball player. “AZ and Under Armour share common core values including a passion for innovation. Like AZ, Under Armour likes to look at things a little differently than the competition, and we look forward to working together to bring our club to new heights.”
AZ made headlines recently when they names Billy Beane as an advisor. Beane is the general manager of the Oakland Athletics and was the basis for the character in the movie Moneyball.
The deal extends beyond the AZ teams as part of the sponsorship is designed to support AZ’s grassroots efforts at their new Performance Center in the heart of Amsterdam.
Macron is the current technical sponsor for the club.