Today, Atlanta United FC streamed a Facebook Live event to reveal their first home jersey for Major League Soccer competition. The design shows a classy look that celebrates the brand identity established in the club’s badge. Five vertical stripes in victory red and black represent the club’s brand pillars: Unity, Excellence, Community, Determination, and Innovation.

Related: Concept: Designing The Atlanta United FC Jerseys.

The iconic adidas three stripes are featured in gold over the shoulders, connected to a V-cut neck and red sleeves with black cuffs. American Family Insurance logo is placed on the front, while the back is clean red with a special Inaugural 2017 logo. Black shorts and socks with gold accents complete the Atlanta United FC first-ever primary kit; a secondary jersey will be revealed in early 2017.


Atlanta United FC Reveal 2017 Home Jersey


“We are thrilled to finally be able to share this moment with our fans and unveil our inaugural kit,” said Atlanta United President Darren Eales. “As always our supporters showed extraordinary energy and passion at tonight’s event, and their response to the kit has been fantastic.”

Atlanta United FC 2017 home jersey will be available at World Soccer Shop.