Atlanta United continues to prepare for their inaugural Major League Soccer season in 2017 and announced that American Family Insurance will be the club’s front of the jersey sponsor on Tuesday.

“We couldn’t be happier to be with a company like American Family Insurance,” Atlanta United President Darren Eales said. “They share our values and the way they work in the community is in step with Atlanta United, our visions and the way we want to be as a club.”

The partnership is ideal for the Madison, Wisconsin-based company, who is also a sponsor at the club’s new home, Mercedes-Benz Stadium which includes a fan zone outside the stadium.

Atlanta United will join the Colorado Rapids (Transamerica) and New England Revolution (United Health Care) as teams sponsored by insurance companies.

Related: 2016 MLS Front-of-Jersey Sponsors

The deal is said to be ‘multi-year’ but the exact length and financial terms were not disclosed.

American Family Insurance joins local company, SunTrust, as a jersey sponsor.  SunTrust logo features on the jersey of Atlanta United’s academy teams.