Arsenal is to release their new 2015/16 home jersey this Monday in a joint campaign with PUMA called “Powered by the Fans”. In PUMA’s 2nd season in partnership with the Gunners, the sports giant wanted to bring the fans into the heart of the campaign by exploring the importance of the fans and the integral role they play in inspiring the performance of the players.
The “Powered by the Fans” campaign focuses on the passion the fans bring to the game and how they not only define the jersey, but the club the jersey represents. PUMA recently released a video on their YouTube channel featuring Olivier Giroud talking about the importance of the fans in the pursuit of victory.
Star striker Olivier Giroud also recently posted a tweet to his personal twitter account announcing the future release with the message “powered by you”.
— Olivier Giroud (@_OlivierGiroud_) June 8, 2015
Other players such as rising prodigy Hector Bellerin had this to say about the importance of the fans ahead of the jersey release: “the fans give you the strength and power to make it happen for them”. Needless to say, Arsenal and PUMA recognize the importance of the fans and want to show it. The new jersey release event can be streamed off of PUMA’s website www.puma.com/arsenal.
The 2015/16 Arsenal home jersey as well as other Arsenal gear can be found at World Soccer Shop.