English Premier League force Arsenal will today begin a new era. The Gunners recently ended their 20-year partnership with Nike for German sportswear power PUMA for a whopping five-year, £150 million deal, worth over $255 million. The deal is the current largest in British football. To put things in comparison, the previous largest, Manchester United’s current deal with Arsenal’s now-former partner Nike is a paltry £25.4 million ($43.5 million) per year for thirteen years.
Arsenal showed off a picture of stars Olivier Giroud, Mikel Arteta and Santi Cazorla each with different models of blank white kits, with the current sponsor Fly Emirates and PUMA’s logo on the chest and sleeves. Although the Gunners will not unveil their new kits until July 10, the buzz and anticipation for the FA Cup champions’ new strips are very high. PUMA has launched several short videos for the official unveiling of the partnership.
Both sides of course have positive things to to say about the news. Arsenal CEO Ivan Gazidis said “This is an exciting day for us and marks the start of a new era. As we expected when we signed the partnership, PUMA have come up with some truly innovative and creative ideas and we are looking forward to unveiling the new kit which I am sure will be a big hit with our supporters around the world.”
While Bjorn Gulden at PUMA shared this, “The past months have been a busy time for a great number of people involved in the Arsenal project at PUMA, and we are excited by what lies ahead. The new kit, product collections and marketing plans have been a big area of focus for us and will be revealed next week.”
Arsenal and PUMA look ready to elevate each other to the next level. Will we expect plenty of titles with the Gunners and the Powercat on their kits in the near future? Share with us your thoughts of the new Arsenal kit partnership below or on our official social media sites.