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Ajax will get a new look on January 1, 2015 when Ziggo becomes the new main jersey sponsor for the club’s first team.  The Netherlands national cable and media company takes over mid-season from Aegon, who signed with Ajax in 2007 extended their deal for only 6 months in March to allow the club to find a new sponsor.

The 41/2 year deal will pay the Amsterdam club a guaranteed $9.9 million with a maximum of $2.5 million in potential bonus payments per year.  Aegon is reported to have paid between $12.5 and $15 million for the jersey sponsorship.

“The opportunity to become Ajax’s new shirt sponsor seldom arises,” Ziggo CEO said. “Ziggo, as a new national cable- and media company, now has the ability to present itself in unique way, thanks to this partnership. It’s a logical choice for both parties. We are very excited about this cooperation.”

The deal still allows Ajax to find another sponsor for their youth team, women’s teams, and amateur sides.

“World