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adidas will provide players on the 9 federations they sponsor an edge in Brazil this summer…the adidas adiPower Cooling System.  The vest and sleeves are designed to help players prepare for games in warm climates.

The concept is simple but the vest utilizes high-tech solutions to provide the best performance.  In temperatures over 75 degrees Fahrenheit, players wear the vest as the warm-up before the game or during halftime.

adidas adiPower Cooling SystemThe vest is stored in a freezer maintaining temperatures freezing temperatures for the vest.  The vest is made of hyper absorbent granule zones in targeted areas of body heat concentration and primary cooling areas, the lower arms and upper back.

The design is such that no ice in in contact with the skin which allows for a more consistent cooling throughout the warm-up period.

adidas adiPower Cooling System“With some match temperatures in Brazil expected to be as warm as 30°c this summer, the adiPower pre-cooling concept will ensure body temperatures stay low and allow the world’s best players to perform at their optimum level,” Dr Maarten Hupperets, Senior Researcher at adidas said.

The cooling vest has been in the development stage for years.  It has undergone testing by professional and amateur in European and in Brazil.  The adidas teams are using the vest as the take part in their final preparation matches and will have them on in Brazil next week.

“World