adidas and the German Football Federation (DFB) announced on Monday that they have agreed to a $56.5 million per year deal for the German based company to remain the national team’s technical sponsor and provide their match jerseys and other team apparel through 2022.
The deal doubles the amount the sportswear company currently pays and is the most lucrative national team contract. And it comes as Nike is working to grow their presence in soccer and was rumored to be interested in adding Die Mannschaft’s classic white and black jersey to their lineup.
“I can tell you that we made the DFB an offer of over 50 million euros a year and the DFB accepted,” Adidas chief executive Herbert Hainer told a press conference in Paris during the European Championship. “We belong together.”
Germany is one of the favorites at this summer’s Euro 2016 and adidas is targeting to sell 1.3 million jerseys this year up from the 1 million they sold 4 years ago when Euro 2012 was played. adidas sold 3 million German jerseys in 2014 after they won the FIFA World Cup.
Official gear of the German National Team from adidas is available at World Soccer Shop.