adidas heads to the French Riviera to place their fashionable foot forward. Against the crashing waves of the Mediterranean coastline, Marseille, France’s second largest city, plays as the backdrop for adidas originals’ latest entry into the contemporary. 

The SS16 lookbook and short film reflects the carefree, easygoing nature of La Côte through some of its people.

Refereshing maritime influences are abundant in the latest spring collection from the three-stripe brand. With eleven pieces on display, including a waterproof Fisherman jacket and a fresh updated gray Beckerbauer tracksuit, the collection is set to launch on March 19th.




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