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The 2014 World Cup kicks off on Thursday and adidas, one of the tournaments main sponsors, will be everywhere in Brazil.  And to help pull together the latest buzz from Brazil, the 3-stripes have developed ‘the Dugout’ that will feature shows that highlight live interviews, adidas product reviews, sneak peaks from behind the scenes, and more.

The Dugout will be hosted by Jimmy Conrad, Layla Anna-Lee and Hugh Wizzy.

The show will be interactive with fans able to send in questions via adidas social media.  The show will be available on most devices from desktops to mobile to tablets and on Google+ Hangouts and YouTube Live.

Kaka, Cafu and Lucas Moura will feature on the first show.

The series is scheduled for 6 episodes with the first on the opening day and the final one the day before the World Cup final.

“World