A major shakeup in the world of sports apparel just happened. Three highly acclaimed footwear designers from Nike has signed on with the company’s biggest rival, adidas.
Denis Dekovic, Marc Dolce and Mark Miner have traded in the swoosh for the Three Stripes. The three designers will plan to base their operations in Brooklyn with adidas, under the name of The Brooklyn Creative Studio, set to open early in 2015.
“The global studio will serve as a cultural contact point in the most influential city in the U.S., connecting the brand closely with sports and street culture,” the German-based company said of their latest endeavor.
Adidas has a US-based office in Portland, Oregon, not too far from Nike’s base of operations in Beaverton. Adidas previously had an office in New Jersey.
Denis Dekovic is best known for his work on Nike’s soccer boots. The former global soccer design director at Nike is credited for work such as the Hypervenom, Tiempo 5, Mercurial 9 and most recently, the Magista, the boots Mario Götze scored the winning World Cup goal for Germany in the World Cup final in Brazil earlier this year.
Marc Dolce has over twenty years of experience to his name in the business. A design director at Nike, Dolce was noted for his work on basketball sneakers. Kicks such as the Air Penny V, Nike Barkleyposite, and many others. He’s also credited for his work on revamping and remixing classic and timeless looks, such as his work on the 30th anniversary of the Air Force One.
Mark Miner was the man behind the Nike Free Run+ series for runners. The shoes combined a comfortable fit with colorful looks, catching the fashion-savvy eye along with athletes looking for a great feel on any terrain. Miner was a senior footwear designer at Nike, and was also credited for other works from the American brand.
For adidas, gaining the trio is a massive move to regain their status as the number two sporting apparel brand in the United States. Upstart Baltimore brand Under Armour overtook adidas in recent sports finance data studies. UA’s sales shot up by 20% in 2013, making them worth over $1.2 billion, just over the estimated $1.1 billion worth from adidas after their sales in footwear and apparel took a 23% hit in the past year.