AC Milan unveiled their 2016/17 third jersey from adidas with a unique video as part of the First Never Follows campaign.
The video shows a hooded figure entering the changing room and gearing up while ignoring the ‘blah’ flooding the place. The figure’s body is comprised of the fan’s passion and club glory, digitally combined and slowly evolving into the iconic Milan red and black stripes.
The jersey showcases a bold design with a dark green body and granite detailing. The most stunning feature is the gradient on the sleeves, representing the streets of Milan and its people. An Italian flag sits proudly both inside and back of the crew-neck collar.
The traditional AC Milan badge appears on the left chest with the adidas Performance logo on the right chest and the Fly Emirates sponsor logo below them. The adidas 3-Stripes run down the side of the jersey and continue on the green shorts and socks to complete the new change look for the Rossoneri.
AC Milan 2016/17 third jersey can be purchased at World Soccer Shop.